Kiwi Discovery Limited consists of retail operations that centre on the consumer encounter with New Zealand-made produce.

The business was founded in 1997 by Korean expatriate Yong Chan Lee.

Kiwi Discovery, with 20 major awards to its name, is now recognised as one of the most successful operators in the New Zealand tourism industry. Its contribution to New Zealand is immense. The business has a highly specific marketing approach, and has leveraged long-lasting relationships with industry partners to create growth and progression.